I'm a creative evolving in advertising, fashion and culture. My recent work includes the new positioning of Axe/Lynx, the rebranding of Le Coq Sportif and the making of a visual identity for a small but authentic Scothish whisky, The Dalmore.
I work most of the time with a team to create communication campaigns, from TV commercials to banana stickers.
I worked at 72andSunny Amsterdam for the past 3 years, mainly on Axe but also on Carlsberg, Smirnoff, Raynsie and Ikea. Before I freelanced for agencies such as BETC Paris, Media art Labs London, PeopleWeLike and JWT in Paris. Before before I mainly had worked for Wieden + Kennedy in Amsterdam and at Havas in Paris.
©Mario Guay 2017